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US Law Firm

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As Director of Marketing at a US law firm, Annie Luna: Developed and executed the marketing and communication plan of the firm Developed individual business development plans for each attorney Was Social Media content manager and head of PR and communication strategies. Assisted with presentations and pitches for the firm. Implemented the new brand of the firm. Prepared the firm’s Marketing budget. Assisted with Strategic Planning options. Served as member of the Management Committee Was Head of the Marketing Committee



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Leading Central American Law Firm

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As Director of Marketing, Business Development and Communications at a Band 1 Central American law firm, Annie Luna: Spearheaded marketing initiatives, positioning strategies and brand awareness efforts. Collaborated closely with international, Am-Law referral firms and clients across USA, Europe, Latin America and Asia. Created, implemented and monitored business development and communications plans Allocated large-scale budget and developed pricing strategies Supported preparation of RFPs, pitches and client presentations Researched and analysed opportunities in key markets by practice groups, industries Developed website,



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