Leading Central American Law Firm

As Director of Marketing, Business Development and Communications at a Band 1 Central American law firm, Annie Luna: Spearheaded marketing initiatives, positioning strategies and brand awareness efforts. Collaborated closely with international, Am-Law referral firms and clients across USA, Europe, Latin America and Asia.
  • Created, implemented and monitored business development and communications plans
  • Allocated large-scale budget and developed pricing strategies
  • Supported preparation of RFPs, pitches and client presentations
  • Researched and analysed opportunities in key markets by practice groups, industries
  • Developed website, social media strategies, promotional materials and PR pieces
  • Organised Networking and socializing for the firm
  • Content management. The Associated Press Style for news, press releases
Key Achievements
  • Positioned the firm in the local and international market
  • Increased percentage of business
  • Enhanced the relationship with Associations, Directories and Awards Institutions
  • Management of the firm’s foundation
  • Selected as proactive participant on special projects in marketing, human resources, IT
  • Spearheaded CRM and CMS implementations, in line with aggressive time and quality metrics