Why Choose Us

Focused expertise and a proven track record

Chambers Editors

Three former Chambers Editors

The only legal marketing consultancy with three former Chambers & Partners Editors

Focus on Law Firms

Focus on Law Firms

Decades of experience in the legal sector

Full Service

Full-Service Approach

Complete package of marketing, communications and business development advice

Marketing Heads

Three former marketing heads

Insight of three former heads of marketing departments at top tier law firms



Outstanding track record of improving law firm rankings and winning major awards

Global Resources

Global Resources

Large global team specialised in the full range of legal marketing services


Daniel Kidd is intimately familiar with the research process of the legal directories. In addition, he really took the time to get to know our market and each of our practice areas, and gave us honest advice about our strengths and weaknesses. This was reflected in our submissions and in our results: our strong practices were recognized and highlighted, and we received honest feedback about how to improve our rankings in the future. The key is credibility; the directory researchers know when they’re being misled, and Daniel Kidd has earned their trust. We feel our firm’s capabilities were thoroughly but fairly presented to the legal directories, and that the legal directories portrayed our firm fairly as a result.

-Benjamin Hughes, Partner, Shin & Kim, South Korea

The Chambers/Legal 500 submission process is often quite daunting for law firms. Jacob Aitken has helped our firm implement a long-term strategy for improving our rankings and, under his leadership, we have seen real results. Not only have we improved our rankings in many areas, but we have also managed to educate the lawyers and ease their concerns about this process along the way.

-Heather Lemarier, Director of Business Development & Marketing, Brown Rudnick LLP, USA

We found Daniel Kidd's advice really helpful last year. He helped us get the rankings that we’ve long thought we deserve, but had never previously managed to achieve.

-Shaan Sya, Business Development & Marketing Manager, Baker & McKenzie

Eugenia Navarro has a deep knowledge of the market, and provides excellent research. She understands legal industry pricing strategies, business models and brand positioning, and has strategic a overview in everything she does.

-Álvaro Sainz, Senior Partner, Herbert Smith Freehills, Spain

We have been working with Daniel Kidd for quite a while now and his advice has always been a great help. He has a deep knowledge of the internal procedures and demands of the relevant legal directories and provided honest feedback on our submissions. His support has helped us to improve our firm’s profile.

-Stephan Harbarth, Partner, SZA Schilling, Zutt & Anschütz, Germany

Lidia Zommer is an experienced, creative, practical and reliable person; a great professional. She has deep knowledge of the legal sector, from within and from outside law firms. She offers great support through strategic thinking and clearly adds value with her advice.

-Manuel Martin, Managing Partner, Gómez-Acebo & Pombo, Spain

We have worked with Daniel Kidd for several years now and he has provided very valuable insights into the research process of the major directories (such as Chambers and Legal 500). When launching our new law firm Cresco we went through a thorough exercise for the positioning of our practice areas, which proved to be very useful. Cresco was immediately recognized as a leading firm in its core practice areas. Daniel is efficient, highly knowledgeable and a pleasure to work with.

-David Dessers & Filip De Schouwer, Managing Partners, Cresco, Belgium

I've had the pleasure of working with Jacob Aitken for over eight years. Jacob is an outstanding professional committed to delivering results in every task he undertakes. He has a deep understanding of the legal market and is very sensitive to customer needs.

-Julian J. Garza C., Partner, Nader, Hayaux & Goebel, Mexico

If you need prompt, honest and to-the-point strategic advice, Daniel Kidd is the point of contact. His advice was especially critical for us after the launch of our new firm last year when we needed to ensure the ranking positions we deserved (including Band 1-2 rankings in our key practices). We have received the results we wanted and continue to cooperate with Daniel.

-Anna Babych, Partner, AEQUO, Ukraine

Eugenia Navarro has a strategic approach to marketing decisions. She knows how important it is for a lawyer to see the value of, and return of investment in, business development.

-Rafael Jiménez-Gusi, Partner, Baker & McKenzie, Spain

I emphasize in particular Lidia Zommer's ability to "connect" with others, and her speed and ease of understanding of situations and needs. She has the ability to find appropriate solutions, and is always available.

-Sonia Gumpert, Dean, Bar of Madrid

We have been working with Daniel Kidd for some time now and, since the beginning of our relationship, he has proven to be of great assistance and value to our firm by helping us administer and obtain as much value as possible from our relations with Chambers & Partners, Legal 500 and Latin Lawyer, and has improved our firm's rankings within such publications.

Daniel Kidd is responsible and professional. He understands his client’s needs and provides accurate advice to achieve such goals. We are very pleased with the work he has done with our firm and recommend him without hesitation.

-Luis González, Partner, SOLCARGO, Mexico

Case Studies

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  • Business Development
  • Directory Rankings
  • Marketing & Communications