Your legal directory rankings: leave them to the experts


With the release of the Legal 500 and Chambers UK results this week, we thought it would be a good opportunity to (re)introduce ourselves. Did you know that:

  • Kidd Aitken houses the largest team of former legal directory specialists in the world. With three former Chambers & Partners Editors, and four former Deputy Editor and Senior Researchers covering the UK, USA, Europe, Asia Pacific and Latin America, we are the biggest team out there.
  • Kidd Aitken fields a specialist team of coordinators, dedicated to the client referee process, partner interview management, etc. This helps us be a true outsourcing function for some of the world’s biggest law firms.
  • Kidd Aitken founder Daniel Kidd was recently listed as one of the world’s top 100 legal consultants by Law Dragon.
  • Our advice really makes a difference. Don’t take it from us: here is some feedback from full service Australian law firm Clayton Utz:

Clayton Utz engaged Kidd Aitken to assist us across the entire directory process in 2017 (more than 60 title across 3 directories). Prior to engaging Kidd Aitken we felt we had a good grasp of the process having spent a lot of time listening to feedback from researchers and editors on how to optimise our participation. Despite this, Kidd Aitken were able to add a whole new dimension of understanding, drawing on their first-hand experience as former directory researchers.  Honestly, I think we were a little unprepared to discover just how much we didn’t know. Daniel and his team were able to break down what the researchers would be looking for in very practical terms. They brought a tremendous amount of insight and strategic thinking to every title – and particularly to the all-important referee and work highlight selection process.

Ultimately, we were rewarded by our largest improvement in Chambers ever – including Band 1 in some areas where our ranking had remained stubbornly lower than we felt was warranted for years.  “The biggest improvement among the leaders was at Clayton Utz, which has three more band-one practice groups than last year”, The Australian, 19 January 2018. We went on to receive Chambers Firm of the Year, 2018. I can’t speak highly enough of the insight that Daniel Kidd and the Kidd Aitken team brought to the process. We engaged them again in 2018 and have no hesitation in recommending them.”