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As a consultant to major English and US law firms, Eugenia has helped a range of firms to develop focused, winning strategies. Eugenia has assisted with the structuring and implementation of merger and integration plans, including partner compensation arrangements. She has evaluated and helped to improve cross-selling capacities and carried out analyses of brand positioning in competitive markets. Eugenia has also advised on entering and consolidating positions in a number of Latin American markets, and assisted firms with pricing and pitching strategies.
