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Kidd Aitken appoints Gerardo Sosa as new Director of Operations

October 10, 2025

Kidd Aitken is delighted to announce that we have appointed a new Director of Operations. Gerardo Sosa joins our global organisation during a period of exponential growth, and will harness this energy in driving forward future progression. Gerardo has extensive experience in implementing technologies and overseeing operations in a variety of industries including IT, manufacturing and logistics. Based in Mexico, Gerardo has previously held positions as IT Area Chief with global foods brand Sigma, IT Director at Transportes TransMaquila and Chief Operations Officer at HandCloud Latam. He brings to Kidd Aitken a holistic attitude to business transformation, holding three pillars of focus at once: culture, processes and technology. He will be engaging with all three to spearhead Kidd Aitken’s future development. Daniel Kidd and Jacob Aitken, Kidd Aitken’s co-founders and directors, are excited about Gerardo’s appointment. “We are delighted to welcome Gerardo Sosa to the team at this exciting stage of our development,” says Daniel.

Gerardo Sosa, Director of Operations

His insight into business transformation will help us to continue to grow with new team members, develop our current team and continue to provide first-class legal directory submission and legal marketing support.“Gerardo’s talent for cultivating human relationships is exceptional,” adds Jacob. “He brings a wealth of experience in project management, leadership and technology, and we are looking forward to seeing how he utilises his skills with us. We have seen a rapidly growing demand for our services and Gerardo will help us lay the next foundation stone in our future.

”Kidd Aitken’s legal directory and legal marketing expertise is second-to-none,” says Gerardo. “I am delighted to be working with this remarkable global team and establishing their expansion plans. I am honoured to be joining them at such an important point in their development, and looking forward to tackling such an exciting and dynamic role.”

In the past year, the Kidd Aitken team has grown to nearly 50 employees, and Daniel and Jacob have been named as two of Lawdragon’s three Legal Directory Mavens in their 2022 100 Global Leaders in Legal Strategy and Consulting. In their six years of operation, they have advised over 200 law firms across the globe, and succeeded in achieving top rankings for their clients in The Legal 500, Chambers and Partners and many other prestigious legal directories.Kidd Aitken Legal Marketing is the world's largest legal directory consultancy. With a remote-working team based around the globe, we are proud to support firms and Partners with their legal directory submissions, award entries, legal directory strategy and more.

If you are interested in our legal directory submission support, simply get in touch with us today. We would love to hear from you.

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