Looking ahead at the Law Firm Marketing Summit

This year the annual Law Firm Marketing Summit (LFMS) focused on Trust: building confidence and belief in your team with many productive sessions looking at rebranding, managing multi-generational teams and small teams. Director Jacob Aitken and Managing Consultant Matthew Cripsey, alongside Crystal Lo, Top Ranked Legal, hosted a breakout Legal Directories session answering all your questions about the legal directories and how to grow your rankings.

We’ve summarised some key points to bear in mind:

1.  Strategy : an evolving plan of who to showcase, what cases to include and which referees to select as well as short-mid term ranking goals.  

2. Preparation : plenty of time to compile your submission and submit referees based on your strategy. Prepare your content ahead of guide launches.

3. Monitor : know when research is occurring, stay ahead of changing deadlines and upcoming guide launches, particularly if you are submitting for different locations or jurisdictions. (Use our Submissions Calendar.)

4. Results : use the feedback for marketing purposes and to update your strategy for the next research cycle.

Director Jacob Aitken comments in his interview with LFMS that it offers "a rare opportunity to speak face-to-face" and highlights the importance of networking within the legal marketing industry. Get more insights from our legal marketing consultants.

If you want to know more about who we are and what we offer, more resources are available here, bookmark our calendar to stay on top of key dates and get in touch to learn about our part/full outsourcing, conversion service and training sessions.  

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