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At Kidd Aitken, we understand the unique nuances of the Asia-Pacific legal market. Our regional office is led by Dennis Li, former Chambers Head of Research, bringing unmatched insight into what drives rankings across the region. Combined with our global team of former directory editors, researchers, and legal marketing professionals, we offer a unique blend of local understanding and international strategy.
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Asia-Pacific Focus,
Global Coverage
We specialise in supporting law firms across Asia, helping them gain recognition on the global stage.
Our consultants can translate your firm’s strengths into compelling, culturally attuned submissions that resonate with international legal directories.
End-to-End Support
From planning and drafting to referee coordination and interview prep, we can manage the entire legal directory process - freeing up your internal teams to focus on client work.
Strategic Insight
Our team knows what researchers are looking for and how to highlight what makes your firm stand out. Moreover, we remain up to date on any changes to guidelines, deadlines and methodology as well as market standards.
Referee Coordination Team Uniquely, we have a dedicated team to manage referee outreach and feedback, maximizing the impact of your client referee feedback. Did you know that Chambers weights 60% - 70% of ranking decisions on referee feedback?
Strategic Alignment
We don’t just write submissions, we help integrate them into your broader marketing strategy, ensuring consistency, clarity, and commercial value.
We manage the entire legal directory submission process, including:
Beyond writing submissions, we align legal directory submissions with your broader marketing strategy, help streamline the submissions process and craft compelling, culturally attuned content that resonates with researchers. The result? Stronger rankings and a standout reputation in a competitive market. Complementing our legal directory expertise, we offer firms support in Digital Marketing, Marketing Strategy Reviews, Events and more.
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In 2015 we were co-founded by Daniel Kidd, who launched the first Chambers Asia-Pacific Guide in 2008 and served as Editor for the first three editions. In the last decade our team has grown to include former Editors and researchers from Chambers, Legal 500, IFLR1000, and other directories as well as in-house legal marketing professionals.
We offer unmatched regional expertise, strategic insight into ranking methodologies and commercial awareness to ensure that your submissions are guided by those who understand the rankings process from the inside out. Our team crafts compelling submissions to highlight your firm’s values and achievements to ensure your lawyers stand out in a competitive market.
Uniquely, we have a dedicated referee Coordination team to manage research interviews and feedback to maximize impact. With a proven track record of helping firms across Asia-Pacific grow and maintain top-tier rankings, we deliver results that matter.
As Managing Director for KA Asia, I lead strategic growth and client engagement across key markets, drawing on over a decade of legal research and editorial leadership. Previously Head of Greater China Region Research at Chambers and Partners, I oversaw legal directory submissions across four jurisdictions and helped establish the standalone Greater China guide. My work consistently connected global standards with local expertise, enhancing the visibility of top legal talent.
My career began at Chambers in 2013, progressing from research analyst to Deputy Editor of the Asia-Pacific team, where I led coverage of East Asia. I’ve consistently driven innovation in research methodology and market analysis, acting as a vital bridge between Eastern and Western legal markets. With over a decade of experience in legal research and editorial leadership, I bring deep insight into cross-border dynamics and market intelligence.
Educated in China and the UK, I hold degrees in German and English Studies, media and publishing from UCL, and a Graduate Diploma in Law from BPP. My cross-cultural experience and deep market knowledge position me to deliver strategic value to KA’s clients, build law firm reputations in a digital age and strengthen our presence across Asia.
Beyond the obvious independent verification that legal rankings provide, here is some readership data that emphasises the importance of a legal ranking. For example, 69% of GCs refer to a legal directory recommendation before instructing a law firm. In addition, as more people use AI tools to research legal services, find law firms and attorneys and compare their expertise, rankings directly impact which firms are suggested. We truly believe that rankings elevate your firm, highlight your specialisms and catapult the reputations of your lawyers both domestically and internationally.
