We are delighted to announce that Issue 002 of Legal Marketing World is now available to download.

In our spring issue, we cover the latest legal marketing news and insights from professionals across the industry. From a ‘How to’ focused on how technology can be primed to help streamline your services, to how legal marketers can contribute to Equity, Diversity, and Inclusion (ED&I) initiatives, this issue offers insights into the myriad aspects of legal marketing.

Download Issue 002

What’s in Legal Marketing World: Issue 002? ‍

This second issue includes wide-ranging commentaries, interviews, and features that examine our industry and open our collective perspective. Here’s some of what you’ll find inside:

• Our feature article, ‘More than a tick box: What’s the deal with Diversity and Inclusion?’

• An interview with Susannah Laud, Senior Business Development Manager at Reed Smith LLP, on what she has learnt during her career as solicitor-turned-business-development-professional.

• How legal marketers can leverage technology to automate and streamline processes.

• How ChatGPT can change the landscape of legal marketing, from the team at 9Sail.

• And the latest industry news.

Read on to learn more about the articles in this issue. We welcome contributions from legal marketing professionals from across the world, at any stage of their career, so if you would like to see your piece in future issues, scroll down to the end of this blog post to find out how to get in touch.

Want to see how Legal Marketing World began? Read our inaugural issue here. ‍

What’s the deal with diversity and inclusion?‍

ED&I is one of many pressing matters facing law firms today. As a priority for talent and clients alike, firms have a responsibility to ensure they are making a positive difference to the communities within and adjacent to them.

In Issue 002’s feature article, we explore how legal marketers can make a real difference to Equity, Diversity, and Inclusion initiatives, moving beyond conversation to tangible action. We spoke to Crystal Fernandes, Marketing Manager at New Square Chambers, and Felicity Wilson, Projects, Operations, and Marketing Manager at Red Lion Chambers, on what their respective teams are doing to encourage, and retain, diverse talent within the legal industry. ‍

Legal marketer interview: Susannah Laud‍

For this issue, our interview is with Susannah Laud, Senior Business Development Manager at Reed Smith LLP. We discuss her career as a solicitor-turned-business-development-professional at Reed Smith, why she joined the operational support side, and her advice for legal marketers without formal legal training. And: find out whether she would follow the same career path again… ‍

How to: embrace legal marketing tech ‍

In this issue’s ‘How to’ feature, we delve into the different technologies that legal marketers can leverage to streamline processes and ease pressure. With a range of artificial intelligence models, CRM platforms, and content marketing tools available, make sure your teams are investing in the right technology for your needs – or discover new ones.

Discover these articles and more in Legal Marketing World: Issue 002.

Download Issue 002‍

Contribute to future editions of Legal Marketing World ‍

Thank you to each and every one of our contributors this issue for your time and enthusiasm – it has been a pleasure speaking with all of you.

If you would like to contribute to future editions of Legal Marketing World, email editor@legalmarketing.world with your pitches. Or, if you would prefer to respond to an editorial request, follow us on LinkedIn, Facebook, Twitter, and Instagram to be the first to see our call-outs for Issue 003 and beyond. We’re looking for contributions from legal marketers and business development professionals across the world, from any background, at any career stage.

We hope you enjoy reading this issue. If you have any comments, please feel free to email editor@legalmarketing.world with any thoughts or feedback.

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